California Small Fitness Facility Advocates launch Formal Association
Erica Castillo and Maria Bardet have formally launched the California Small Fitness Facilities Association (CASFFA) to provide small fitness facility owners with resources, support, and advocacy in response to COVID-19. It’s about time small fitness studios had an advocate. For far too long, small fitness studios have been sitting on the sidelines politically, despite the fact that boutique fitness brands have made up 40% of the health and fitness market in United States in 2